Durable Goods

Hallmark
Hallmark
Hallmark I love this business, exults Robert Kaynes Jr., vice president of sales (and grandson of the founder) at Bron Shoe, the Columbus, Ohio-based company responsible for putting millions of pairs of bronzed baby shoes on bookshelves in the homes of loving parents across America for the past 75 years. It may sound schmaltzy Kaynes concedes, but it's a schmaltzy business. We're selling sentiment. Still, how do you market a memory? For companies like Hallmark, FTD, Bron Shoe, and others i
The Technological Revolution
The Technological Revolution
The Technological Revolution Technological Changes of the Past and Present The technology which surrounds almost everyone in the modern society, affects both work and leisure activities. Technology contains information that many would rather it did not have. It influences minds in good and bad ways, and it allows people to share information which they would otherwise not be able to attain. Even if a person does not own a computer or have credit cards, there is information on a computer somewhere
INFLATION
INFLATION
: INFLATION: In the 1970s the prices of most things Americans buy more than doubled. Such a general increase in prices is called inflation. Of course prices of selected goods may increase for reasons unrelated to inflation: the price of fresh lettuce may rise because unseasonably heavy rainfall in California has ruined the lettuce crop, or the price of gasoline may rise if the oil-producing countries set a higher price for oil. During inflation, however, all prices tend to rise. Over the last 400
Bill Bowerman and Phil Knight first founded Nike Inc.
Bill Bowerman and Phil Knight first founded Nike Inc.
Bill Bowerman and Phil Knight first founded Nike Inc. in 1964 as “Blue Ribbon Sports.” In 1971, it was re-named “Nike” after the Greek winged goddess of victory, strength, speed, glory, and fame. The Nike “swoosh” is meant to represent the wings of the goddess Nike, as she was often depicted in mythology with. The iconic swoosh was created by Caroline Davidson, an advertising student at Portland University. She was a freelancer asked to design a graphic logo that could fit on the side of a shoe