Going Beyond A Pat On The Back ?Going beyond a Pat on the Back ? Motivation Theory at Work in the Food Service Industry America?s love affair with restaurants has never been greater. According to Roy Alonso of the National Restaurant Association, there were over 750,000 locations offering food services of some sort in the United States as of 1997. It is estimated that half of all adults are foodservice patrons on a typical day, and over 43 cents of the consumers food dollar is spent at these establishments. In 1997, sales of r
StarbucksStarbucks was opened in 1971 amongst the small shops of Pike Place Market in downtown Seattle, with the main focus of selling coffee to its busy patrons. In 1987, Howard Shultz gathered his investors and purchased Starbucks where he vowed to sell more than coffee which would improve their position over their competition. Starbucks is now the industry leader in coffee and tea sales with a Market cap of approximately $70.9 Billion with continued plans to expand in the coming years.
What is the strategy?What is the strategy? According to Oxford business dictionary, strategy is a planned action designed to achieve long-term or overall aim. Ohmae (1983) say, “Over the past decades, quite a few new concepts of business strategy have emerged. Good strategies, however, remain difficult to develop, largely because strategy is so much easier to classify in retrospect than to plan and create.” Strategy is important for a firm because the resources and capabilities which enable the firm to achieve their