Cola Wars

Sofa Wars
Sofa Wars
Sofa Wars The soft-drink battleground has now turned toward new overseas markets. While once the United States, Australia, Japan, and Western Europe were the dominant soft-drink markets, the growth has slowed down dramatically, but they are still important markets for Coca-Cola and Pepsi. Globalization has become an important word in the 90?s and Eastern Europe, Mexico, China, Saudi Arabia, and India have become the new hot spots. Both Coca-Cola and Pepsi are forming joint bottling ventures in
Coke Vs. Pepsi: Fighting For Foreign Markets
Coke Vs. Pepsi: Fighting For Foreign Markets
Coke vs. Pepsi: Fighting for Foreign Markets November 27, 1995 Introduction The soft-drink battleground has now turned toward new overseas markets. While once the United States, Australia, Japan, and Western Europe were the dominant soft-drink markets, the growth has slowed down dramatically, but they are still important markets for Coca-Cola and Pepsi. However, Eastern Europe, Mexico, China, Saudi Arabia, and India have become the new hot spots. Both Coca-Cola and Pepsi are forming joint bott
Coca-Cola And Its Evolution
Coca-Cola And Its Evolution
Coca-Cola and its Evolution The Coca-Cola company started out as an insignificant one man business and over the last one hundred and ten years it has grown into one of the largest companies in the world. The first operator of the company was Dr. John Pemberton and the current operator is Roberto Goizueta. Without societies help, Coca-Cola could not have become over a 50 billion dollar business. Coca-Cola was invented by Dr. John Pemberton, an Atlanta pharmacist. He concocted the formula in a thr
Case Study - Coke and Pepsi War
Case Study - Coke and Pepsi War
Case Study - Coke and Pepsi War Case Study - Coke and Pepsi War History of Coca-Cola (Coke): Coca-Cola was formulated by John S.Pemberton, originally as a cocawine called Pembertons French Wine Coca, and originally sold as a patent medicine for five cents a glass at soda fountains, which were popular in America due to a contemporary view that soda water was good for your health. Coca-Cola is the trademarked name, registered in 1893, for a popular soft drink sold in stores, restaurants and vendi
Cola Wars Continue - Coke and Pepsi in 2010
Cola Wars Continue - Coke and Pepsi in 2010
Cola Wars Continue - Coke and Pepsi in 2010 Analysis Coke and Pepsi are companies that operated in a carbonated soft drink (CSD) industry (p.1). However, they have been introducing more of non-CSD drinks and becoming an overall beverage industry.  In order to further analyze the industry, Michael Porter\'s five forces framework, competitive strategies and resources and capabilities helps determine the attractiveness of the overall industry. Carbonated Soft drink industry analysis Threat of n