Why videos go viral
Kevin Allocca
Social media

This TED Talk explains how videos go viral, and why it matters. First of all Kevin Allocca started saying that when he was young, being popular was a hard thing to accomplish, but now you can get it easily, by 3 different factors: tastemakers, communities in participation and unexpectedness; he presented some data showed that every minute in YouTube, 48 hours of video are uploaded, and just a tiny percent of it get millions of views. After this he showed a video of filmed by a man that showed a double rainbow in the camp, became very popular, since it got 23 million views, after that he showed a graph about the views that the video had and was perceptible that the video got viral months after being published. It happened because Jimmy Kimmel tweeted this video. This was the first factor, the Tastemaker, the ones who introduce new and interesting things to a larger audience. Then he played another video called Friday, sang by Rebecca Black, this video was played two hundred million times; again showed more data but now about this video, this time some tastemakers posted the video accelerating the process, making it very popular, that it had its own parodies, he showed that every day of the week had its own song. This was the second factor, community participation, which means spreading it and doing something new with it. Then he played a video called the Nyan Cat, which was just an animated cat with a pink cookie and a rainbow with a funny song. It was viewed nearly five hundred million times, then he told the crowd that if they thought that was weird, there was a three hour version of the video and was viewed 4 million times. Then showed a video of a cat watching this video, and another video of a cat watching the Nyan Cat video, and emphasized that the important there, was the creativity, the showed some versions of the Nyan Cat such as the old version, then showed the international ones representing Japan, such as the Japanese, French, Mexican Russian and the American version. He pointed also that now we donít just enjoy but participate, and again showed a video but now of a girl playing the Nyan Cat in violin. And this was the last factor, unexpectedness, those vids that are truly unique, and unexpected. He shared that one of his friends told him to watch a video about a guy protesting bicycles finds in New York City, in his videos he accidentally fell, and then started to fall on his other videos to make them viral. Getting 5 million views. To conclude he said that this approach held for anything new that we do creatively and so it brings us to a big question, What does it mean?. To conclude he said that tastemakers create participating communities complete unexpectedness are characteristics in a new kind of media and culture where anyone has access and the audience defines the popularity and used as example to Justin Bieber, because he got famous starting on youtube, and said that this are not old media and it will define the entertainment of the future.
I chose this Ted Talk because is very interesting for me, and now in the technology era, I think is important to know more about media. This talk gave more understanding of how we interact with technology, because showing graphs and personal experiences made it easy and fun to get it. Also this ted talk showed that today besides all bad things happening there are people in the world that one to share their happiness. This video affected the way I watched simple viral videos and understand how it got viral and how I cooperated to make it happen. Even this talk was about three years ago these three factor are true.