Week 2 Get There Navigation Technologies: Customer Needs

September 21, 2015
Dr. Matthew Keogh

What the customer needs and what a customer wants is two different things. Many companies out here in the world count on the transportation industry because they have so many businesses all over the world that need their cars shipped. This company provides navigation systems for car rentals and transportation industry. There are many people that rent cars every day and need a navigation system to point out where they were exactly going without getting lost. Many customers can be traveling far for a business trip or a vacation; navigation systems comes in handy. According to the scenario, they have limited storage space for their inventory. Their qualified personnel has short supplies for the premium transportation navigation devices, and 11 weeks of training is required how to use the devices. Everyone knows that when a business has a limited of storage space they have to expand, so they can make more money. Understanding the customers’ needs is essential to the success of a business. Analyzing the best possible solutions to ensure those needs are met are part of the business process that can ensure success for the company and make their customers happy at the same time.
Needs of the Customers

The customers of Get There Navigation Technologies (GTNT) are rental car companies and those in the transportation industry. This includes the 15.5 million over-the-road trucks currently on the road in the United States (Truck Stats, n.d.). As a result, there are two important needs that Get There Navigation Technologies’ customers have.
First, their customers want quality at a fair price. Get There navigation Technologies has positioned itself as a high quality manufacturer of navigation systems. That means that customer expectations for high quality will have to be met. Also, of the 1.2 million trucking companies in the United States, 90% have 6 or fewer trucks (Truck Stats, n.d.). That means that most transportation companies are small and have limited resources and that the cost of those resources that are vital are critical to them.
The second need that the customers have is quantity. Get There Navigation Technologies’ current capacity is 15,000 units per month, but the demand is a staggering 45,000 units per month. Not only does that mean that Get There Navigation Technologies is leaving over $7 million in sales on the table each month, but they are also leaving two thirds of their customers unsatisfied. With a current lead time of 55 days (including 5 days of travel), Get There Navigation Technologies could be losing business to their competition.
How Subcontractor A and Subcontractor B meet the needs of the customers
When the team took a look at both subcontractors they saw that the subcontractors are both well equip to handle the job and have the capability to handle the workload. Subcontractor A requires 45 days to ramp up production with a total cost of $84.00 per unit with all other categories remaining the same. When the team took a closer look at subcontractor B, they saw that subcontractor B require a 35-day lead-time with a total cost of $90.00 per unit and that all other cost remain the same. So, then the team started to think about how we can use both of the subcontractors so that we can make production and everybody happy. The team asked themselves why don’t we subcontract half of the work to subcontractor A and half to subcontractor B. That way if one subcontractor does not meet the deadline, then the team has a back-up plan in order to ensure that production is made on time for the product. The team started to explore the subcontractors’ plans and came across one that the team thought would be good for GTNT to use for getting the jobs and getting them done right in the process. It is called the JacobCD Subcontractor Management Plan. This is a good plan for a company like GTNT because of the way they are operating their company. It is a very simple plan to use and it’s not that hard to use. The plan is listed as followed below:
Subcontractor Management Plan
1. A project office will be established to effectively support the needs of the subcontractors.
2. Effective channels