Ian J. Wharton
March 17th 2016
CISC 1050- Introduction to Computer Applications

The History of Coca-Cola

Sprite, Pepsi, Mountain Dew, Fanta are all soda’s that people would have no problem at all drinking. But when you think of soda what is the first one that comes to mind? Out of all the soda’s mentioned there is one that’s missing. One that actually stands out from the rest and serves as the cornerstone that allowed them to become what it is today. This is the history of Coca-Cola: Taste the Feeling!

To begin we must first ask the general question of “What exactly is Coca-Cola?”. Coca-Cola is a soft drink that was actually made by a mistake by John Pemberton. The name itself stands for the ingredients that make it which are coca leaves (the Coca) and kola nuts (the Cola) Pemberton was a pharmacist and a war veteran who was severely hurt during the Civil War where he served as a colonel. Historically, people who were hurt during warfare became hooked onto drugs to lessen the pain. The original recipe for Coke was made in Georgia, which was suppose to be a coca wine at first. In 1886, when Atlanta passed laws against alcohol he then decided to make a non-alcoholic version of his French Wine, which is of course Coca-Cola. “Pemberton claimed Coca-Cola cured many diseases, including morphine addiction(the same addiction he had from war), headaches, and impotence”. Jacob’s Pharmacy served as the birth place of the first distribution of this new product in May of 1886 for the low low price of a nickel.

As time progressed the business aspect of Coke began to grow as well. In May 1889 Asa Candler made it clear that he was the sole owner of coke by stating "sole proprietors of Coca-Cola ... Delicious. Refreshing. Exhilarating. Invigorating." Alongside his partners Candler created the official Coca-Cola company. Candler did various things such as giving out free coupons for a glass of Coke to ensure that one taste of it would get you hooked. Then in 1895, Mr. Candler was able to confidently say that "Coca-Cola is now drunk in every state and territory in the United States." . As time progressed facilities were built and expansion began. The next step for Candler was to get deep into Coke being sold at soda fountains which is something else we all now enjoy today. A man named Joseph Biedenharn was so impressed by the growing demand for Coca-Cola at his soda fountain that he invested in Coca-Cola and decided to install a bottle machine in his store which in turn made him the first bottler of Coca-Cola.

But the big boost came during WWII when people were able to have their first taste of Coca-Cola in nearly 44 countries. In war it always brings a spike in business and Coca-Cola benefited from the war in a big way. When the U.S decided to join the war Robert Woodruff made the order "to see that every man in uniform gets a bottle of Coca-Cola for 5 cents, wherever he is and whatever it costs the Company." Soon after the war ended it allowed Coca-Cola to expand and officially go worldwide with partial boundaries as I will mention later.

Throughout the years the Coca-Cola Company has introduced other drinks under the Coke brand name. The most common of these is, Diet Coke with others including: Diet Coke Caffeine-Free, Coca-Cola Cherry, Coca-Cola Zero Coca-Cola Vanilla, and special versions with lemon, lime, or coffee.

Would you believe me if I said that Coke used to not be sold worldwide? Despite the fact that Coca-Cola is a true worldwide phenomenon, it wasn’t always that way. Because of trade sanctions from the United States, most countries were unable to reap the benefits of Coke until 2012 . “There are now just two countries in the world where Coca-Cola cannot be bought or sold - at least, not officially. They are Cuba and North Korea, which are both under long-term US trade embargoes (Cuba since 1962 and North Korea since 1950).” China, India, Vietnam, Burma, Germany and the Soviet Union are just a few countries that didn’t have Coca-Cola in certain time periods.
Now to speak on the highs and lows of Coca-Cola beginning with the strengths. One of the