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The Greatness of Corporate Soul





In the article “The Greatness of Corporate Soul”, the author suggests that business enterprises are looking for a paradigm of the market economy that both achieve intellectual and practical authenticity of the corporation's purpose. In order to understand greatness of soul, we should first understand Aristotle’s conception of virtue itself. According to Aristotle, there are two classes of virtues. There are intellectual and character virtues. It is certain that Aristotle’s virtues was widely recognized by the people from Aristotle’s period to present. A company’s greatness can be both financially or philosophically or both. This essay includes essential informations that reveals how greatness driven by superior expertise can help households, small businesses, and multinational corporations to exceed their potentials and lead to success. If an employee in the company can make commitment to hard work and have perpetual endurance for his/her tasks, the likelihood of them succeeding in the company is very high. Not only does these ingredients move cooperations toward greatness, but also help to promote a healthier environment for the society. The idea of greatness requires discipline of perseverance. The foundation of business are closely related to social,behavioral and management science. According to Aristotle’s Nicomachean Ethics, the standards for corporation to success are not fully based on building prestige and honor but rather to have a strong integrity of character of management decisions in order to perpetual vitality of the firm. This kind of standard is the paradigm of a successful management and should be adopt by all corporations. In essay one, the author suggests that the political and economic system that support the idea of greatness is capitalism. However, capitalism is not simply just the definition of wealth and resources but is infused deeply within the social contract. The social contract is a theory addresses the questions of the origin of our society and authority of the state over the individual.
Today in our society, there are many mechanisms available to managers to maintain their high ethicality in their organization. examples can be ethics-oriented management and ethics training. We can make use of such mechanisms to make corporation stronger both financially and ethically. Greatness of soul is a type of virtue of character which requires the owner to have intellectual virtue. Greatness of soul is closely related to generosity. Since the great souled person has the correct view of value, external goods are often seem to be not the first priority when they think about management. External goods without virtue is not acceptable because those goods are not earned based on ethics guideline. Only the good person deserves glory and honor. Also, the great-souled person does not really care about everything. A person with greatness of soul will not even care even for honor because the desire for external good is weak and thus he will not have the motivation to perform despicable actions. Overall, the greatness of soul make the virtues greater. The author believes that all virtues are closely related to each other, there are always connections amongst any virtues. This is because things will not occur in isolation with other things. Aristotle’s purpose of showing the idea of the greatness of soul is to teach us how to distinguish the promise of human. There are many great companies around the globe who already have adopted the idea of corporate soul. Understand greatness is the key for a company to establish effective management systems that can utilize their resources to fairly serve the society.
In order to understand greatness of soul, we should first understand Aristotle’s conception of virtue itself. The idea of greatness requires discipline of perseverance. Not only does these ingredients move cooperations toward greatness, but also help to promote a healthier environment for the society. Understand greatness is the key for a company to establish effective management systems that can utilize their resources to fairly serve the society.