The goal of the design essay is for you to reflect on  what you learned about design   during the first half of the semester. I would like to see specific learning that you experienced. You can focus on particular design tools, design process and design concepts that you learned; or you can focus on specific changes in your attitudes or behaviors vis-a-vis design and innovation. You are encouraged to bring specific examples that illustrates those learnings, and draw from the readings and discussion points that we had in the class in illustrating your points. You are also encouraged to include 1 - 2 visual elements, if necessary, to support your points. However, it is an essay, not a visual presentation. 
The length of the essay is no more than 2 pages (single space, 1-inch margin all around, 11-point font). Your name should be included in the header. I will set up a page on Canvas so that you can directly submit your work through Canvas. 
The essay that clearly articulates (a) the nature and the substance of concepts that you learned and (b) how they changed you (before and after) will receive high grades. 

WHAT IS DESIGN
Combination of form, function & matter to render service
Products are conduits of delivering service.
Users always co-create VALUE with the producers. value comes from meeting unmet needs there are only few basic human needs

Design is to induce people do what you want them to do in your absence, through understanding people and tools.
Leadership is to influence people do what you want them to do in your absence, through available means.
analysis: the separating of any material or abstract entity into its constituent elements ( opposed to synthesis)
synthesis: the combining of the constituent elements of separate material or abstract entities into a single or unified entity (opposed to analysis)
PROCESS OVERVIW:
1.TELL UR STORY
TAKE NOTES, ISLOATE IDEAS, PUT ON WALL, IDENTIFY PATTERN,
"BUSINESS DESIGN is a human-centred approach to creative problem solving. It applies design methods and mindsets to business challenges. It can be effectively used to help better understand customers, create new experiences and design innovative business strategies and models."
SYMBOL THING ACTION IDEA