This essay Technology has a total of 782 words and 4 pages.
Auckland, 10 December, 2013 – 64% of New Zealanders aged between 15 and 65 currently own a smartphone, and ownership levels are expected to grow strongly reaching 90% penetration in 2018. Andriod (64%) leads over the Apple iOS (24%) as the preferred operating platform. As smartphone suppliers continue to improve their functionality at cheaper price points, Apple’s market share is predicted to drop further over the next few years.
Frost & Sullivan’s new research, New Zealand Mobile Device Usage 2013 reports that over the past five years, mobile devices have transitioned from being used primarily for voice and text to more sophisticated multi-functional usage based on their mobile media capabilities.
Phil Harpur, Senior Research Manager, Australia & New Zealand ICT Practice, Frost & Sullivan says, “44% of New Zealand smartphone users mainly utilise their smartphones to regularly engage with mobile media. 61% of smartphone users access social networking via an app or via an internet site at least once a month while the other activities that are becoming more common include job search (36% at least once in every six months), house buying (29%) and car purchase (29%).”
Smartphones are also widely used in the shopping process. Harpur elaborates, “51% of smartphone users have used their smartphone to locate stores, 31% to compare prices, and 28% of all New Zealand internet users aged between 15 and 65 have purchased physical goods online during the last 12 months via a smartphone, whereas 18% have purchased via a tablet.”
As smartphone functionality improves with higher resolutions and larger screens, faster internet access via 4G networks, higher data downloads and more intuitive user interfaces, mobile media capabilities will increase and smartphones will be the preferred device over laptops/PC’s and tablets.
“Boosted by improvements to processing speeds and upgrades to screen sizes and resolution, over 56% of smartphone users are watching user generated content such as videos on Youtube at least once a month, while 26% do so most days. Driven by portable tablets such as Apple’s 2013 releases of the new iPad Air, usage for consumers on the move will also rise,” mentions Harpur.
“Aided by a plethora of globally produced and hosted web content, an increasing amount of video content is being viewed on laptops, tablets, smartphones, internet connected TVs and gaming devices in preference to the traditional TV set, and this trend is expected to increase significantly over the next five years. Additionally, mobile devices are integrated into the overall lounge room experience through applications such as social media,” Harpur added.
Just under half of all smartphone users read newspaper articles on a smartphone via internet / m-sites at least once a month; 31% do so on a daily basis. Although consumers increasingly read news, books or other digital content on smartphones, viewing levels of e-books and e-magazines are much lower than newspaper articles which are generally more suitable for shorter or on-the-go viewing.
32% of consumers download an album or a song from sites such as iTunes at least once a month and 27% do so from a streaming or cloud-based service such as Spotify. Streaming music content is proving to be a major disrupter to the business model of the traditional music industry as fewer consumers opt to for individual albums, whether CD’s, DVD’s or through iTunes, opting instead to access music libraries from sites such as Spotify or Pandora via a monthly subscription
26% of New Zealanders aged between 15 and 65 currently own a tablet and 42% of all households have at least one member who owns a tablet. Tablet ownership and usage is expected to grow strongly over the next few years. Penetration of tablets is predicted to increase from 44% in 2013 to 78% in 2018. Apple’s iPad market share in New Zealand is predicted to drop from 59% to less than 40% over the next five years, as more vendors enter the market at cheaper price points.
62% of tablet users read a news article on an internet site / m-site or via an app at least once a month. However, a significant proportion of tablet users do not read newspaper articles at all online. Media publishers can boost readership by offering a more content optimised for the tablet. Within five to ten years, tablets and smartphones would have overtaken print as the most
Topics Related to Technology
Mobile phones, Smartphones, Cloud clients, Tablet computers, Information appliances, IPad, IOS, Digital omnivore, Android
Essays Related to Technology
Country Risk and Strategic Planning AnalysisCountry Risk and Strategic Planning Analysis Country Risk and Strategic Planning Analysis MGT 448 November 11, 2013 Country Risk and Strategic Planning Analysis Globalization is more of a necessity than an option in certain markets because of the potential for growth, but before investing abroad, the associated risks need to be known and understood. A country risk analysis can be used to avoid making a decision to expand an organization into a region that may result in financial disaster. Risks
Financial Outcomes PaperFinancial Outcomes Paper Financial Outcomes Paper FIN/419 May 11, 2015 Maria Johnson Financial Outcomes Paper Apple Inc. is one of the most well-known and popular Fortune 500 companies in the world. Through their constant innovation & creation of new products and services. Apple has found a way to continually reinvent themselves and provide consumers with products and services that assist with making their lives easier. One of Apple’s current financial initiatives revolves around sales. In order
Have we become too dependent amongst cell phones? Have we become too dependent amongst cell phones? March 24, 2013 ILR 260: Information Literacy Professor Michelle Dalrymple Cell phones have come along way from radio devices to mobilephones. As the years pass technology advances and companies keep up with the changes. Before cell phones even came about, individuals, relied on home phones to communicate, which allowed people to feel as though, they were right next to each other having a conversation. As the technology of communication changes,
Writing SOL Prompt 1 EssayPROMPT: Some states have now made it illegal to drive while using a hand-held cell phone. Do you agree or disagree with this law? Why or why not? Take a position on the issue. Support your response with reasons and examples. Is it really that important to check your cell phone while driving? Many drivers today use their cell phones while driving and see it as a harmless act. Cell phones are now not only a form of communication, but also a distraction and dangerous item. People think that checkin
Service and Operational ExcellenceBPP Coursework Cover Sheet Please use the table below as your cover sheet for the 1st page of the submission. The sheet should be before the cover/title page of your submission. Programme BSc Business Management Module name Service and Operational Excellence QAA Level Schedule Term Summer term 2015 Student Reference Number (SRN) 1045555 Report/Assignment Title Business Operations (Mobile shop) Date of Submission (Please attach the confirmation of any extension received) 18/08/2015 Declaration of
Marketing FundamentalsPlease copy the table below and include it as your cover sheet on 1st page of the submission. The sheet should be before the cover/title page of your submission. Programme Bsc. Business Studies and Management Module name Marketing Fundamentals Schedule Term August 2014 Student Reference Number (SRN) 1045555 Report/Assignment Title Asos Marketing Audit Date of Submission (Please attach the confirmation of any extension received) 19/12/2014 Declaration of Original Work: I hereby declare that I hav
Report Report To: Marketing Director From: Marketing Manager Date: 24.11.2009 Subject: Market Research and Information needs Introduction As a marketing manager, I have been asked to write a report on market research and information needs for the Vodafone Company. Vodafone is the world's largest mobile telecommunication community, employing over 65,000 staff and with 130 million customers. The business operates in 26 countries worldwide. Vodafone is public limited company with listings on the London a
The use of smartphones has become an inalienable p The use of smartphones has become an inalienable part of everyday life of people of almost all ages globally. 91% of the world population owns a mobile device. According to surveys, young people have the strongest need in mobile devices. 18-24 years old respondents reported they could not imagine their routine without smartphones as they take pivotal role in various processes: communication with friends and family, jobs, studies, reading news etc. On average, people spend 3 hours a day using mo
Education Education Education Â is an important medium of acquiring skills and knowledge. Our education begins at home. Thereafter, as we grow we go to schools, colleges and other educational institutes. Education bring positive changes in human life. It enhances the knowledge, skill, and intelligence of a person and enables him to lead a successful life. Child education: Â Children or kids start going to school to get the primary or elementary education. It is considered a human right for every child to