Summary on Starbucks
Management style

In this report we would like to analyze Starbucks's management style and
how does the inside environment effect us from the psychological point of
view.

Starbucks is one of the most popular coffee shops across the world. There
are 2,200 stores in different countries and company has the largest market
share in the industry. How does Starbucks control all the coffee shops and
how does it remain one of the best? This is where the great management
style and theory come, because it is not enough to just have a great
coffee, but you should also have friendly, proffessional and moreover
motivated staff who will make people to come again.

According to the researches and different reports in every store there is
a Store Manager, Assistant Manager, Shift Supervisors and number of
Baristas. Corparate organisation is tall with four management levels. After
visiting Starbucks we have mentioned that there is never only one person
who is doing all the job. In fact there are at least 2 people, one who is
taking the orders and stand on the till and another who prepares the coffee
and pastyes. According to the researches Starbucks has Laissez Faire
management style. A laisses faire manager sets the tasks and gives staff
complete freedom to complete the task as they see fit. There is minimal
involvement from the manager. The manager however does not sit idle and
watch them work. He or she is there to coach or answer questions, supply
information if required. There are benefits, staff again are developed to
take responsibility which may lead to improved motivation. However with
little direct guidance from the manager staff may begin to feel lost and
not reach the goals originally set within the time frame. As it can be seen
there are advantages and disadvantages of this management style. From the
real life experience we can say that for Starbucks it is both. The reasons
for that are there wasn't very clean when we first visited coffee shop,
which maybe because of minimum manager involvment which leaves staff to
make decisions for themself where if there would have been more manager
control staff will know exactly when to clean. Another obvious disadvantage
of employees being left by there own is that the first cups of coffee were
not hot, which probably could have never happend if manager would have
checked the quality of cooffee that employees make.

On the other hand it is worth to mention that because of such management
style, employees feel very relaxed, friendly and kind. There is not much
control, pressior or components from autocratic management style which
makes employees feel that they are responsible and gives them more
motivation which leads to an opportunity to develop their managemet skills.
Employees in Starbucks were happy to answer questions and were very
friendly and polite, which can be proved by the long qeue in just 10
minutes. It can be seen that they feel as a part of the company.

Affects of the atmosphere on psychology

A product so cheap and so simple has been revolutionized by the Starbucks
coffee chain. Starbucks has created a new lifestyle for people. The
Starbucks stores don't just sell coffee; they sell an atmosphere. An
atmosphere of people gathered together and talking. The atmosphere is
simply contagious.

Starbuchs is the business wih the idea of the sit down atmosphere and not
only applied the concept to the winter time and hot coffee, but they
expanded the idea to include every season during the year. This includes
"iced" and "cold" lattes with different flavours which gives a big range
of products. The creative names for the lattes and drinks of the menu are
mouth watering, this indeed makes us to buy it because the name attracts
us.

Coming back to the idea of the Starbucks atmosphere which plays such a
large role in its success, the whole setting of the store is lovely and
relaxing. The lights are slightly dimmed and small round tables are placed
throughout the store to facilitate conversation between people. The colours
which were used in the Starbucks which we visited were mostly dark brown
and very dark green. According to the scientific researches colours affect
our mood without us realising it. Green colour is is belived to bring
harmony,balance and rest. This combination of effects on our psychology is
very important because it makes us to relaxe and have a good chat with our
friend. Brown is the colour of warmth, reliability and support which makes
us to stay longer