The main language that business attained in the Philippines was English.

This is a result of the American influenced era, which began in 1898. One should not

assume that just because English is the most commonly used language that both verbal

and nonverbal forms of communication are conducted the same way that they are in

America. The Philippines business environment is known to be highly personalized. The

communication style of the Philippines has also been perceived as difficult to

comprehend due to its diplomatic and complex language which is derived from its Asian

roots. (


In most Asian countries as well as the Philippines is that individuals seem to have an awfully hard time saying “no” all because they have a tendency to try and avoid hurting another person’s feelings. Basically saying “no” to a person, can be considered by others as not being so friendly or even disrespectful. Filipino’s would rather agree and say ‘yes’, even though they really mean to say ‘no.’ Many Filipino’s are dialogue oriented but in some cases it somewhat resembles and has a relation to Spanish. As a sign of respect, they usually do simple things that people tend to find a little strange but they usually address people by their title. After awhile from time to time, as well as a relationship being established, they address business associates by their nickname or title.
Knowing the Filipino culture, there are also ways that they communicate. For an example they might have made a gesture, which means something. A smile can easily be understood as an agreement or conformation in a discussion that may have recently occurred.

It is common in the Philippines, as well as most Asian countries, for people to
have an extremely difficult time saying ‘no’ because they tend to try to avoid hurting
others feelings. Saying ‘no’ to someone can also be viewed by others as aggressive
and unfriendly. Because of this Filipino's would rather say 'yes' even if they mean no.'
(’ dialogue-oriented, rather emotional communication somewhat resembles Spanish, but is less forceful and exuberant. As a show of respect, Filipinos usually address people by their titles (e.g., Architect Cruz, Attorney Jose, Dr. Romero). Over time, and after a relationship is established, they may address business associate by their informal title or nickname. ( In the Filipino culture a pervasive smile can easily be interpreted as agreement or

affirmation in what has just been discussed. That same smile can easily be used to hide embarrassment, aggravation on disagreement. Nonverbal signs of affirmation include the
raising of an eyebrow and the jerking of the head upward. A common sign for “no”
include the jerk of the head down. For example, if an individual says “yes” while
pointing their head downward you can be fairly certain that they feel negatively about
what you have been discussing.(
Although in most cultures it is common for both men and women to shake hands
with one another when they are first introduced or when greeting each other, that is not
the case in the Filipino culture. Any form of touching, especially men touching women is
frowned upon by Filipinos. (
The Philippines are split into three different regions called, “Luzon, Visayas, and
Mindanao.” Gender roles in the Philippines are found in school systems, dating,
marriage, and especially their families. When Filipino’s are born they assume their
gender role by their sex. Males get more respect for the most part because females to take
after their mothersand elder women to take less dominating roles, also being more
feminine in the jobs they choose to hold. Men are categorized into the more dominating
roles in society. Men are brought up to take after their fathers or the elder man in their
life. They are defined as being more confident, accomplished, and well-rounded
individuals. School systems are strict on students, making them look presentable,
especially males. Males are required to have short hair and females must wear skirts
down to their shins. Dressing inappropriately is not tolerated. Males and females got to
the same school but they divide them into two separate parts of the school. Attending a
college or university for the average person is highly unlikely because there is no
financial aid available so only the wealthy go and receives the higher education.