1. Once a private act of perhaps the most intensely familial nature, eating together has become for many Americans a public act evolving others in a variety of relationships, few of which are matters of blood.

James Helmer states that for many of the Americans, having food together, which has profounding familial nature, is a public performance of developing various new kinships, in which only a little is about blood relations.

2. McDonalds would win because it, better than any of its competitors, was able to catch up and exploit in its advertising a number of significant historical and contemporary development in American community and family life.

The success of McDonald’s advertisement is that, it succeeded in communicating and conveying about the remarkable historical and modern progress in American society and family life far better than any of its opponents.

3. Specifically, it demonstrates how familial images were employed as a means of persuasion that ultimately portrayed McDonald’s as a potential source of love and human happiness – as a place of being family.

In advertisements, McDonalds presents various familial images, which depicts family as a place of love and affection of ultimate human happiness.

4. “Family” for some of these people no doubt meant these similar others, or perhaps the people with whom they worked or carried on some other activity.
To few people in America “family” means, people who are alike them or may be people with they are engaging in some works or other activity.

5. What McDonalds would do was paint itself as many things that answered people’s basic and powerful need for someone to mend the fragments with caring.

The action of McDonald is that it refines itself in many terms as to answer publics essential and strong requirements, which requires someone to restore broken pieces with care.