Chapter1
Introduction

1.1 Background of study
Marketing is a social and managerial process by which individual and group obtain what they need and want through creating and exchanging products and value with other. Its activities are designed to meet the needs and the expectation of the society. Social needs changes a the society becomes more advance. With the help of marketing concept trading, importing necessary goods and exporting goods is possible. Marketing concept helps to fulfill the need and desire of customers. Marketing is concerned with meeting needs and providing benefit to customers, society and the firm.
“Kathmandu electronic store” is one of the electronic store in our locality. It distributes its goods to its final customers. This store contributes in the development of marketing concept in our society. This stores main objective is to earn maximum profit by satisfying the customers.

1.2 Objective of study
The main objective of preparing this report are as follow:
1. To know the selling and buying process in the market.
2. To know the price list of electronic items available in the store.
3. To know what kind of activities are performed in the electronic store.
4. To know the main motive of the shopkeeper.
Thus, these are some of the objective of making this project.

1.3 Significance of study
This research is very useful to the investigator, customers, public may be directly or indirectly familiar to the electronic store. Academic qualification, students will get to visit practical field to know the detail information. We can directly involve in asking question, viewing the electronic store for gathering information and knowledge.


1.4 limitation of study
1. Due to lack of time and resources we could not get detailed information.
2. The analysis is based in primary data available from web, secondary data are itself limiting factor.
3. Due to lack of information gaining area.

1.5 Research Methodology
In order to make study more reliable both primary and secondary sources has been used in collecting data, facts and statics. But most of the analysis is based on the primary data. Secondary data has also been used to some extend.
Various photographs taken and the questionnaire are the source of primary data where as the course book, internet, notice, report, etc are the secondary data used in collecting information.


Chapter2
Data Presentation and Analysis

This chapter presents the data those are important for making comparison and analysis. This chapter is also related to summarizing the collected data and organizing the in such a manner that they answer the research questions.

2.1 List if electronic items available in Kathmandu Electronic Store.
As we went to visit kathmandu electronic store we got to see various types if electronic items in the store. List of some electronics stores available in the store are listed below:
S.no List of items
1. Fan
2. Iron
3. Television
4. Radio
5. Laptop
6. Computer
7. Speaker


Table no. 2.1 List of Electronic Items in Kathmandu Electronic Store

2.2 Price of electronic items from year 2011 to 2015.
In this past five years there have been drastically change in price of electronic items due to changing marketing environment and change in the taste of customer’s choice. The table below shows the changing pricelist of some of the electronic items in past five years.
S.no Name of item Year 2011 Year 2012 Year 2013 Year 2014 Year 2015
1. Fan Rs. 3500 Rs. 3500 Rs. 3700 Rs. 3800 Rs. 4000
2. Iron Rs. 2500 Rs. 2500 Rs. 2700 Rs. 2800 Rs. 3000
3. Television Rs. 20000 Rs. 22000 Rs. 22000 Rs. 25000 Rs. 28000
4. Radio Rs. 25000 Rs. 22000 Rs. 22000 Rs. 21000 Rs. 20000
5. Laptop Rs. 45000 Rs. 500000 Rs. 52000 Rs. 55000 Rs. 55000
6. Computer Rs. 20000 Rs. 20000 Rs. 21000 Rs. 20000 Rs. 19000
7. Speaker Rs. 4800 Rs. 5000 Rs. 5000 Rs. 53000 Rs. 5500

Table no. 2.2 price of electronic items from year 2011 to 2015.






Chapter3
Summary, Conclusion and Recommendation

This chapter attempts to summarize, give conclusive and suggestive result to the whole study. As the need of the study, the conclusion and suggestion would be of great help for the concerned parties. This chapter is divided into different parts namely summary, conclusion, and recommendation which are as follow:

3.1 Summary
This project was conducted in order to find out the role of consumer electronics in nepalese market. This project shows the detail of marketing strategy such as customers changing demand, list of new items available in the market, price of the items, etc.
In order to do this project a sample electronic store “Kathmandu Electronic Store” was selected. A questionnaire was prepared to know about the sample store. We get the detailed information of the store from the secretary Mr. Rakesh Shrestha.
From the interview we get to know following details of the electronic store:
1. “Kathmandu Electronic Store” was