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The company I have chosen for this topic is the Coca-Cola Company. The Coca-Cola Company is the world's largest beverage company, refreshing consumers with more than 500 sparkling and still brands and nearly 3,900 beverage choices. Led by Coca-Cola, one of the world's most valuable and recognizable brands, the company's portfolio features 21 billion-dollar brands, 19 of which are available in reduced-, low- or no-calorie options. These brands include Diet Coke, Coca-Cola Zero, Fanta, Sprite, Dasani, vitamin water, PowerAde, Minute Maid, Simply, Del Valle, Georgia and Gold Peak. Through the world's largest beverage distribution system, they are the No. 1 provider of both sparkling and still beverages. More than 1.9 billion servings of their beverages are enjoyed by consumers in more than 200 countries each day. With an enduring commitment to building sustainable communities, their company is focused on initiatives that reduce their environmental footprint, create a safe, inclusive work environment for their associates, and enhance the economic development of the communities where they operate. Together with their bottling partners, they are ranked among the world's top 10 private employers with more than 700,000 system associates. (The Coca-Cola Company, 2017)
Their strategic framework
They are driven by four strategic priorities :
Community trust, consumer relevance, customer preference and cost leadership.
Coca-Cola believes in building trust within their communities. Trust is the foundation of their relationships with shareholders, customers, consumers, employees, ins titutions and business partners, and they build trust through responsible, sustainable management for their business.
For Coca ‑ Cola, consumer relevance means meeting and exceeding consumer expectations by offering the right products, in the right packs, through the right channels for the right occasion. These products must be consistently fresh, in premium condition, and presented cold when that is appropriate
Building successful relationships with their customers is what they believe as their fundamental to success. They work hard to ensure their people are constantly focused on customer needs and satisfaction. They aim to exceed expectations in terms of delivery and execution to be the best supplier, and work as partners in creating value to achieve the best relationship.
Coca-Cola's gross margin improved by 100% in 2015, and their comparable operating margin expanded by the same amount. While lower input costs and adverse foreign exchange movements had the biggest impact on their profits. Their focus remains on the areas that they can influence: optimization of their production and logistics base, their operating costs and cash conversion.
Operations of Coca-Cola Company
Coke manages seven main operating segments (most of them geographically-based), including:
Eurasia and Africa
The North America operating segment generates the majority of its revenue from the sale of finished beverages, while the other geographic regions get most of their business from the manufacture and sale of beverage concentrates and syrups
The Bottling Investments division focuses on the beverage company's owned bottling operations outside of North America. This segment helps to maximize the efficiency of its production, distribution, and marketing efforts. (Vault, 2017)
Figure SEQ Figure \* ARABIC 1 Operations management flow chart in Coca-Cola
Figure SEQ Figure \* ARABIC 1 Operations management flow chart in Coca-Cola9525070040500Operations Management Flow Chart in Coca-Cola
The operations management flow chart consists of inputs which are the resources needed to produce the outputs, outputs which are the finished goods which comes out of the production line and the transformation process of how the inputs are converted into outputs. Depending on the output of the production, customer feedback can be obtained to know the opinions of customers on the goods provided to them and also performance information can be obtained from the outputs to evaluate the productions performance overall during a time period.
In order for operations to take place, there should be inputs such as machinery's present in the organization to carry out its production line efficiently. As Coca-Cola is one of the big brands today in the beverage industry, they must keep updating their machinery in order to minimize risks of failure in the production line. Coca-Cola should also consider itself to adapt to the latest technology trends available compared to the technology which was available when they started their productions back in the days, to
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