BMGT 500 - Principles of Management

Management styles & Leadership practices at Coca-Cola .

Report submitted to
Prof. Chepkilot

In partial fulfillment for the award of the degree of

Jesse G. Munyua

-27051026162000 Kabarak University Nakuru Town Campu s
Table of Contents
TOC \o "1-3" \h \z \u 1.0Introduction PAGEREF _Toc394995264 \h 2
2.0History of the Company PAGEREF _Toc394995265 \h 2
3.0Mission and Vision PAGEREF _Toc394995266 \h 3
4.0Culture and values PAGEREF _Toc394995267 \h 5
5.0Organizational Design PAGEREF _Toc394995268 \h 6
6.0Organization Structure PAGEREF _Toc394995269 \h 8
7.0Organizational goals PAGEREF _Toc394995270 \h 9
8.0Leadership Style PAGEREF _Toc394995271 \h 10
8.1Core Capabilities PAGEREF _Toc394995272 \h 11
9.0Management Styles PAGEREF _Toc394995273 \h 12
9.1Democratic PAGEREF _Toc394995274 \h 12
9.2Autocratic PAGEREF _Toc394995275 \h 13
9.3Laissez-faire management style PAGEREF _Toc394995276 \h 14
9.4Consultative democratic PAGEREF _Toc394995277 \h 14
9.5Team Work PAGEREF _Toc394995278 \h 15
9.6 Employee Engagement PAGEREF _Toc394995279 \h 16
10.0Management Functions of Coca-Cola Company PAGEREF _Toc394995280 \h 16
10.1Planning PAGEREF _Toc394995281 \h 16
10.1.1 Strategic Goals PAGEREF _Toc394995282 \h 17
10.1.2 Tactic Goals PAGEREF _Toc394995283 \h 17
10.1.3 Operational Goals PAGEREF _Toc394995284 \h 17
10.1.4 Decision Making PAGEREF _Toc394995285 \h 18
10.2Organizing PAGEREF _Toc394995286 \h 18
10.2.1 Departmentalization PAGEREF _Toc394995287 \h 19
10.2.2 Work Specialization PAGEREF _Toc394995288 \h 20
10.2.3 Delegation and Accountability PAGEREF _Toc394995289 \h 20
10.2.4 Resource Allocation PAGEREF _Toc394995290 \h 20
10.2.5 Organizing the Human Resources PAGEREF _Toc394995291 \h 20
10.3Leading PAGEREF _Toc394995292 \h 21
10.3.1 Motivation PAGEREF _Toc394995293 \h 21
10.3.2 Communication PAGEREF _Toc394995294 \h 22
10.3.3 Corporate Culture PAGEREF _Toc394995295 \h 22
10.4Controlling PAGEREF _Toc394995296 \h 22
10.4.1 Sales Person's Reporting System PAGEREF _Toc394995297 \h 22
10.4.2 Sales Person Evaluating System PAGEREF _Toc394995298 \h 23
Reference PAGEREF _Toc394995299 \h 24

The Coca-Cola Company, a retailer, manufacturer and marketer of non-alcoholic beverages, is a market leader in its industry currently offering more than 500 brands in over 200 countries or territories. The company operates a franchised distribution system dating from 1889 where the Coca-Cola Company only produces syrup concentrate which is then sold to various bottlers throughout the world who hold an exclusive territory. The Coca-Cola Company headquartered in Atlanta, Georgia owns its anchor bottler in North America, Coca-Cola Refreshments.
This behemoth has managed to maintain its position as a market leader for over a hundred years and is still going strong. This paper explores the history, mission, vision, and organizational structure and management functions of the Coca-Cola Company and tries to explain leadership and some management styles applied by the company.
2.0History of the Company
Coca-Cola is a multinational company who started its business on May 1886 in Atlanta as a beverage (formal drink ) industry. Dr. John Styth Pemberton made a cough syrup which he named "coke" on 8 th may 1886. Its price was 5 cent per glass and was available at the largest pharmacy of Atlanta known by the name of Jacob's Pharmacy. Later on it was purchased by a well-known businessman Asa Griggs Candler who introduced it as a "carbonated soft drink" in the market and hid marketing tactics led coke to Coca-Cola and it dominated the market of carbonated soft drinks throughout the twentieth century.
In 1895 the company started to sell their product coke in bottles which was a strategy of the company to be recognized well in the International market. Their strategy worked and the bottled form of coke was successfully recognized all over the world in the beginning of 1896. Now a day's Coca-Cola is the most famous and highly consumed brand in all over the world (Wikipedia, 2014).
3.0Mission and Vision
The company is facing a huge numbers of challenges from all over the world. Competitors are coming up with brand new strategies that threaten Coca-Cola . T he company's mission is t o continue thriv ing as a business over the next ten years and beyond. The company is looking ahead , understand ing the trend s and forces that will shape its business in the future and moving swiftly to prepare for what's to come. That's what the company's 2020 Vision is all about. It creates a long-term destination for the business and provides it with a "Roadmap" for winning together with its bottling partners.
"Our Roadmap starts with of our mission, which is enduring. It declares our purpose as a company and serves as a standard against which we weigh our actions and decisions.
To refresh the world.