A Typical Strategic Planning Process
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MISSION

Why does the organization exist?
OBJECTIVES

How can the mission be achieved?
What are the organization's objectives?
THE INTERNAL ENVIRONEMT

What are our resources?
What is our standing in the market place?
How successful are we?
What are our capabilities?

THE EXTERNAL ENVIRONMENT

What are the possible external influences on the organization?
What is the likely current and future competition?
CORPORATE ANALYSIS

What are our strengths and weaknesses?
What opportunities and threats are there likely to be?
How do we need to improve in reorder to achieve what we would like to achieve?

STRATEGIC CHOICE

What are our options for strategic development?
How do the options compare?
Which one is the most suitable?
STRATEGIC IMPLEMENTATION

What are the best strategies for design, production, marketing and so on?
REVIEW AND CONTROL

Assess actual performance in the light of plans
Strategic Analysis
Strategic Choice
Strategic Implementation
MISSION

Why does the organization exist?
OBJECTIVES

How can the mission be achieved?
What are the organization's objectives?
THE INTERNAL ENVIRONEMT

What are our resources?
What is our standing in the market place?
How successful are we?
What are our capabilities?

THE EXTERNAL ENVIRONMENT

What are the possible external influences on the organization?
What is the likely current and future competition?
CORPORATE ANALYSIS

What are our strengths and weaknesses?
What opportunities and threats are there likely to be?
How do we need to improve in reorder to achieve what we would like to achieve?

STRATEGIC CHOICE

What are our options for strategic development?
How do the options compare?
Which one is the most suitable?
STRATEGIC IMPLEMENTATION

What are the best strategies for design, production, marketing and so on?
REVIEW AND CONTROL

Assess actual performance in the light of plans
Strategic Analysis
Strategic Choice
Strategic Implementation