3. How does Japanese consumer behavior differ from
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3. How does Japanese consumer behavior differ from western consumer behavior?
Japanese consumers have different preferences for goods, different attitude about things they want from retailer than their American counterparts. Unlike Americans, Japanese consumers do not place a sole determinant of value on price. The physical presence and packaging of the product is just as important as the actual product itself. Also, Japanese consumers have a luxurious taste, but they want to save money, but are picky about quality, they steer clear of cheap goods and inferior products.
Base on the case, shopping is spread throughout the week in Japan and is done on bicycle or by foot, rather than car. Walmart did not provide a print version of their deals prior to going shopping in their daily newspaper called chirashi, Housewives like to compare prices prior to going shopping, and without that option, housewives got confused and frustrated and went elsewhere.
4. Can private brands be internationalized?
Another major arm of Walmart\'s Japan strategy is the aggressive introduction of private brands. Walmart is famous for exclusive store brands in the US that are inexpensive and perceived as a good value by US consumers. The recent economic downturn has provided further impetus to Japanese retailers to speed the introduction of private brands nearly 70% of Japanese retailers and 90% of Japanese super markets now stock private brands.
Walmart has been remaking Seiyu in to their own image progressively and adopting radically different strategies than their competitors Remodeled stores to be American Walmarts and remains to be seen if Japanese consumers will be attracted to them. Finally, embraced the Chirashi (paper leaflets) and hoping that "Everyday low prices" remained in Seiyu announced that it would be honoring the Chirashi of its competitors too.
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Marketing, Brand management, Walmart, Store brand, Brand, Everyday low price, Shopping, Retail, Seiyu Group, Consumer behaviour, Criticism of Walmart
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